What you get with every lead
A lead is a person who has said they want to invest in property and has asked to talk to an adviser about how. Before it reaches you, the mobile is checked as a working Australian number, the enquiry is matched to the markets you cover, and it is checked against every lead already sent to you. Then it goes to you and only you.
Every lead arrives with the same fields, so your first call is a strategy conversation rather than a fact finding one.
- What they want: a first investment, the next one, or a plan for a portfolio
- Budget range, as they stated it
- Deposit or equity position, as they stated it
- When they want to act
- Where they are interested in buying, and where they live
- Name, a checked Australian mobile, and the time the enquiry came in
How does pay per lead work for an advisory?
You tell us the investor you want and the one you do not, the markets you advise on, and how many enquiries a week you can call. We agree one price per lead in writing. We then run the advertising, take the enquiries, check them and send the ones that match straight to your phone by SMS and email. At the end of the week you are billed for the leads you received, at the price agreed, and nothing else. The model is set out in full on the pay per lead for property advisers page.
There is no monthly fee for being on the books. If the leads are not worth the price, you stop, and there is no contract to argue about.
Why does exclusive matter more than cheap?
Shared investor lists sell one enquiry to several firms at once. Each of them rings the same person within the hour, the investor takes the first call that sounds competent, and the other three paid for a voicemail. A shared lead looks cheap on the invoice and costs more per client won.
An exclusive lead goes to one advisory. You are the only adviser ringing, so you set the pace of the conversation, and a considered first call wins more often than a fast pitch. The page on exclusive leads for property advisers walks through the difference in detail.
Which investors come through?
People at three points. Someone buying a first investment property who wants a plan before they buy. Someone who owns one or two and wants to know what the next move is. Someone with equity in their own home who has been told they could use it and wants an adviser to say how. Each has its own page under lead types with the enquiry that comes through, what a good lead looks like, and what to ask before you pay for one. First investment enquiries are the ones we see most, so first investment property leads is the fullest.
The market behind those enquiries is large and mostly unplanned. The ATO counted 2,335,540 individuals with an interest in a rental property in 2023-24, and 1,672,616 of them held just one, on its taxation statistics. The RBA puts it as 70 per cent of investors owning a single property, in its May 2026 bulletin.
If the investor you want is not one of those, ask anyway. The checks and the delivery are the same; only the advertising changes.
What does an investment property lead cost?
We do not publish a price list, because an investor with equity who wants a plan this quarter and a first time investor still saving a deposit cost very different amounts to reach. The price depends on the investor profile you want, the markets you advise on and how many enquiries a week you can handle. You get a firm price per lead in writing before you agree to anything, and it stays fixed for as long as you run with us.
What we will say is this: the price is for a checked, exclusive enquiry, and you are never billed for one that fails the checks.
What happens when a lead is a dud?
Some will be. A wrong number, a duplicate, a person outside the markets you agreed, or someone who was not asking about investment property at all. Flag it within five business days and it is replaced or credited. Our checks catch most of these before they reach you, which is the point of paying per lead rather than per click: the risk of the bad ones sits with us.
What we do not replace is a lead that was real and did not become a client. The first call, the follow up and the advice are yours, and how fast you call matters more than anything we do. The question pages under property adviser leads questions cover how fast is fast enough.
Who this is not for
If nobody at your firm can ring an enquiry the same day, pay per lead will frustrate you: the leads will arrive faster than you can call them. If you want a fixed number of clients a month, no one can honestly promise you that, and we will not. If you are after a full marketing agency with a brand, a website and a monthly plan, we only sell the enquiry.
Pay per lead suits an advisory that can call quickly, wants more of the investors it already serves well, and would rather pay for results than for activity.